Loyalty or discounts are rarely taken on books of accounts by small and medium enterprises. But a complete KYC eco-system will be proven a boon for the government, merchants, and participants by keeping a clean record of loyalty, discount or marketing. There will be expenses for customer retention program.
Law abiding citizens never hide official data but it is not practically possible to bring loyalty points balance of credit cards to the profit & loss statement or balance sheet of any entity. As the mechanism for tracking reconciliation and reporting is missing.
With the help of Amero, infrastructure government can register as a merchant and earn secured benefits. Amero is working on different projects like a land registry, University Record Management and other projects which will assist government and can be accessed by the whole eco-system.