ALC is a global coalition loyalty program first of its kind in the world. It's a unique dynamic reward given by a merchant to a client as a token for loyal business and appreciation for helping survive small and medium enterprise. Amero is responsible for the increased profit of small and new merchants who joined Amero loyalty programme.

Loyalty programs came into existence when companies realized that the competitive advantage that they once experienced due to product differentiation no longer holds good due to a proliferation of similar looking and “me too” products.

Benefits of Amero Loyalty Programme:
1) Customer retention.
2) Relevant Customer Data and Consumer Trend
3) Better customer communication
4) Every transaction follows reward
5) Easy handling
6) Easy access through apps.
7) Day to day rewards
8) Dynamic usage options.
9) Multi-segment

A coalition type of loyalty program forges relationship is with several brands or companies. They use these allegiances to drive purchase behaviour and increase the value that customers earn with their purchases. Coalition programs demonstrate strong brand penetration through multiple levels and types of businesses.